PeerClick Documentation

PEERCLICK Help Center

Welcome to the PEERCLICK Help Center. You'll find comprehensive guides and documentation to help you start working with the PeerClick Tracker as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Visits and Clicks

Visit is registered when a user arrives on your landing page or offer.

Click is registered when a user clicks on the CTA (call to action) button placed on a landing page, and is then redirected to an offer

S2S Postback

S2S Postback is the mechanism of information exchange between services. S2S - is “Server to Server”, i.e., the exchange takes place at the server side. To send information you need to know “Postback URL” - this is the address to which information will be sent. PeerClick can receive postbacks from affiliate networks, send them to the source of traffic and to other services.

Cloaking

This is a mechanism for substituting content for bots from the search engines, ad networks and moderators.

Safe Page

A page for bots and moderators. The content of this page satisfies all the rules of the advertising network.

Money Page

A page for the target audience. Usually this page is hidden from bots and services - analyzers of advertising.

Profit

Profit is calculated as Revenue - Cost.

Conversions

Conversion is the action, performed by the user. There are different types of conversion:

Lead - a user sign up, or request to register.
Sale - a user performed the action, which you got payout for.
Rebill - a user performed the action, which you got additional payout for.
Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.
CR (hold + confirmed) - conversion rate
Formula: Amount of conversions / Number of clicks × 100.

CR (hold) - conversion rate
Formula: Conversions in hold / Number of clicks × 100.

CR (confirmed) - conversion rate
Formula: Number of verified conversions / Number of clicks × 100.

EPC - earnings per click
Formula: (Hold + Confirmed revenue) / Number of clicks.

EPС (confirmed) - earnings per click
Formula: Confirmed revenue / Number of clicks.

CPC - cost per click
Formula: Costs / Number of clicks.

CPS - cost per conversion
Formula: Costs / Number of verified conversions.

EC (hold + confirmed) - earning per conversion
Formula: (Confirmed revenue + Revenue in hold) / Number of conversions.

EC (confirmed) - earning per conversion
Formula: Confirmed revenue / Number of conversions.

eCPC - cost per 1000 clicks
Formula: Costs/ Number of clicks x 1000.

eCPM (hold + confirmed) - profit per 1000 clicks
Formula: (Revenue in hold + Confirmed revenue)/ Number of clicks x 1000.

eCPM (confirmed) - profit per 1000 clicks
Formula: Confirmed revenue / Number of clicks x 1000.

LP CTR — landing page conversion
Formula: Clicks of landing page / Visitors of landing page x 100.

ROI (hold + confirmed)
Formula: ((Hold + Confirmed revenue) - Cost) / Cost * 100.

ROI (confirmed)
Formula: ((Confirmed revenue) - Cost) / Cost * 100.

CPL - cost per lead
Formula: cost/(SUM(lead) + SUM(sale) + SUM(rejected))