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Adding an Offer with a Postback URL

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It is quite straightforward to add the offer to PeerClick. In the offer's form you paste a URL to your ad that you advertise over the Internet. The offer's URL might be sourced either from the affiiliate network or it might be the link to a proprietary offer that you, for example, display on your website.

The purpose of this guide is to give you basic information on an offer's setup in PeerClick where you track conversions within the postback URL.

In the offer's form you can find basic and advanced options that might be set depending on your business needs and what kind of information you would like to analyze in the offer's reports. To make it even more comprehensible you can find references to other articles that show different business aspects of adding the offer to PeerClick.

I. CREATE AN OFFER ELEMENT IN PEERCLICK
In order to add the offer to PeerClick platform, perform the following steps:

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PeerClick Note

Before starting adding the offer to PeerClick, you need to have the offer URL accessible for quick reference.

  1. Go to Offers. The Offers view will show up.
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  1. Click the New button. The New offer form will show up.
  2. Provide a unique name of your offer. The name of the offer in PeerClick is based on the following pattern: {selected_affiliate_network} - {country_label or Global} - {your_unique_custom_name}.
  3. Provide the URL of your offer in the Offer URL field and append the corresponding tokens to a parameter within the offer URL. To be able to track conversions for your offer with a postback URL, you need to add the {clickid} token to the offer's URL with a corresponding parameter from the affiliate network.

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PeerClick Note

One of the basic functionalities delivered by PeerClick is tracking conversions. The conversion tracking method compatible with the offer will determine which parameters / tokens are required in the offer's URL.

To learn more about tracking methods in PeerClick, go to the Tracking article.

  1. (Optional) If you want to associate the offer with a specific affiliate network, select it from the Affiliate network drop-down menu.
  2. You can track the payout either dynamically or manually:
  • Auto: You need to select this option, if you have added a payout parameter to the postback or pixel URL. Tracking values are sent via a postback URL/pixel request.
  • Manual: You can also provide a fixed amount in the field in the offer’s configuration. Every time the conversion is recorded, the amount will be added to a total payout sum.

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PeerClick Info

To find out how to track payout for your offer, go to the Tracking Payout article.

  1. (Optional) If the offer is geo-specific, select the Country tag from the drop-down menu. This option is only used for organizational purposes and does not determine the traffic source geo-location in any way. If your offer is intended for multiple geos, use the Global option by leaving the Country tag field blank.
  2. To enhance search functionality, you can always add tags to the offer. Keep in mind that tags can only contain letters, numbers, and underscores.

Click the Save button. You have added the offer to PeerClick.

II. GET THE POSTBACK URL
When you have added the offer to the PeerClick platform, you need to define the postback URLthat you are going to paste to the affiliate network. To do so, follow the steps:

  1. Go back to your offer in the Offers view and select it.
  2. Click the Edit button and and go to the Postback URL section.
  3. Click the Copy link in the Postback URL section.
  4. Paste the copied postback URL to any tool where you can edit and specify the URL parameters. You need to define the following parameters in the URL:

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PeerClick Info

Keep in mind that the postback URL parameters should be replaced with the corresponding values defined by your affiliate network. To find that values you need to refer to the affiliate network documentation. If you want to use more than one affiliate network, you need to set up the postback URL for each of them.

  • cid : This is a mandatory parameter used to record a conversion. It is dedicated to passing PeerClick clickid.
  • payout : This is an optional parameter used to pass the revenue amount per conversion.
  • txid: This is an optional parameter that you can use to pass a unique transaction ID for each conversion.
    When you have defined all the parameters in the postback URL, paste the URL on the affiliate network side.

FREQUENTLY ASKED QUESTIONS:
Have more questions about adding an offer? You might find the answer below:

I've added an offer to PeerClick, what should I do next?

  • Once the offer has been set, you need to set it with its campaign funnel in PeerClick. Click a link below and learn how to create a campaign in PeerClick as an element of a campaign funnel. Or if you still need to create a traffic source element, choose one of the below guides.

Traffic source setup:

  • To create a traffic source element based on one of PeerClick templates, go to the Setting up a Predefined Traffic Source Entity article.
  • To learn how to configure a custom traffic source element, go to the Setting up a Custom Traffic Source Entity guide.

Campaign setup:

My affiliate network has sent me some documents describing sub-IDs and callbacks setup? Could you explain me how it is related to the offer configuration and what I am supposed to do?

  • Take a look at the above steps presented in the guide: briefly, you need to add a PeerClick token, {clickid}, to the offer URL (in the Offer URL field) with a corresponding parameter from the affiliate network to be able to register users' clicks. This allows you to identify them and store this information in the PeerClick platform. Even more, it ensures that you will be able to track conversions of the offer.

You might also add other tokens to the offer URL depending what kind of data is passed on by your affiliate network. You can take a look at an example of the offer's URL with a PeerClick {clickid} token: http://www.my_offer_URL.com/?s2={clickid}

where:
s2: sub-ID/affiliate network parameter
{clickid}: PeerClick token that enables you to track conversions

More information on the offer's tokens you can find in the cid, payout, and txid in Postback URLs article.

Can I add the offer even if I track ads on my own site?

  • Yes, of course you can. You need to follow the steps in the guide paste the URL to your ad in the Offer URL field.

My offer's URL looks as follows: http://www.my_offer_URL.com/?s2={clickid}. As far as I understand when the offer is clicked, a unique value, that should be generated, is added at the end of the offer's URL replacing the {clickid} token. For example, upon a click I should get as follows: http://www.my_offer_URL.com/?s2=c384EFV6JHQODRN70575OK6UG5-1309-5676**.

But in my case the value is added twice. Could you explain why?

  • This is definitely incorrect. You should double-check the PeerClick affiliate network setup used by the offer. It is highly likely that while adding the affiliate network entity to PeerClick, you have enabled the Append click ID to offer URLs option. This option adds the unique clickid value to the offer's URL, even though the value has been already added replacing the {clickid} token. If you want to use this option, your offer's URL should look as follows: *http://www.my_offer_URL.com/?s2=

Updated over 4 years ago