FAQ: Traffic Source in PeerClick

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Have more questions about the traffic source? You might find the answer below:

I haven't found a template of my traffic source in PeerClick? Do I still need to set up the traffic source?
Yes, you do. Creating the traffic source in PeerClick is a mandatory step in the process of setting up a campaign. Briefly speaking, it allows to map pieces of information between the traffic source and the PeerClick platform to gather as much as possible data while propagating your campaign.

There are Available URL tokens listed in the traffic source configuration window? Should I use them? What do they mean?
Tokens enable you to pass back additional data to the traffic source upon conversion via their supported S2S postback URL. You can only use them if your traffic source uses a server-to-server postback call. If there is only a pixel redirect URL, you do not need to use tokens at all. The most important is the {externalid} field in PeerClick that should be mapped with a unique clickid/subid defined in the traffic source.

What is {externalid}?
{externalid} is a unique parameter in a postback URL that you can define while adding a traffic source in PeerClick. The server-to-server postback URL enables you to send data from one server to another by requesting a unique URL using the HTTP (or HTTPS) protocol. When you define the postback URL with tokens such as clickid, you can send this data back to the traffic source. The clickids (or subid, the token name is defined by the traffic source) are used to track a unique conversion event per user. You need to map this clickid with the PeerClick externalid while configuring the traffic source. This allows to send back information to the traffic source that the successful conversion has been registered.

What are the {token1}, {token2}, ... tokens?
The {token1}, {token2} and var-typed fields are tokens that return values of given custom variables passed from the traffic source.

I have added the entity of my traffic source, but the traffic source documentation says that they don't support a postback URL. Will I be able to track conversions in PeerClick?
Yes, you will be able to track conversions in PeerClick, but you will not be able to track conversions in the chosen traffic source. It is mandatory to define the traffic source in PeerClick, but the Traffic source postback URL field in the traffic source configuration is optional. The reason of setting up this field as optional is that some traffic sources may not use a postback URL, therefore you will not have one. In that case, you will not be able to track conversions in the traffic source, because there will be no data that allows to uniquely identify user’s actions. However, you can still register visits and conversions in PeerClick. The traffic source may also use a pixel redirect URL. For example, Google AdWords and Facebook traffic source exchange data based on it.

I would like to find out more about the automatic tracking cost of a campaign.
To track cost automatically in PeerClick, first you need to set it up in the traffic source’s configuration and then, select the Auto option in the Edit Campaign window. To double-check if all options are correct, in the configuration of the traffic source selected for your campaign check if the Cost in the Advanced Parameters is mapped with the cost parameter provided by the traffic source. To do so, first you need to go to the traffic source documentation and find the name of the parameter and then double check the provided Cost field in the Advanced Parameters section.

Take a look at the example of mapping the Cost parameter in the Advanced Parameters section in the traffic source configuration:

Once the Cost field has been mapped, select the Auto option in the campaign’s configuration with the traffic source entity you have set up. You should see the campaign’s cost in PeerClick.

I want to track how many times my ad was displayed, is it possible in PeerClick?
This is called impression tracking. An impression is tracked each time a user loads a webpage that an impression pixel is placed on. Therefore, it requires that your traffic source supports impression pixels. Once you have confirmed that the impression pixel can be enabled in the traffic source, you need to perform the steps in the Tracking Impressions in PeerClick in PeerClick article.