Glossary

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Event - different types of actions executed by users. In the PeerClick platform there are the following types of events: visits, clicks, conversions.

Visits are recorded when a user clicks the campaign URL linked to your advertisement and is redirected to your landing page or offer.

Clicks are registered when a user clicks the CTA (Call to Action) button on a landing page and is then redirected to an offer.

S2S (Server-to-Server) Postback is the way to exchange information between servers. A Postback URL is used to pass information to PeerClick. PeerСlick can receive postbacks from affiliate networks, send a postback to a traffic source and to other services if required.

Web-site protection - the technique used to conceal the content of your landing page/offer from bots, moderators and advertising networks.

Safe page - the page that complies with the content rules of an advertising network and is shown to bots and moderators.

Money page - the page your target audience is directed to. Usually this page is different from the page shown to bots and ad analyzing services.

Profit is net income of a campaign. Profit is a Revenue minus Cost.

Conversion is an action performed by a user. There are different types of conversions:

Lead - a user registration or a registration request.

Sale - an action performed by a user that you get paid for.

Rebill - an action performed by a user that you get additional payment for.

Reject - an offer declined either by a user or an affiliate network.

CR - conversion rate - the percentage of clicks that resulted in a conversion
(conversions / clicks * 100%).

EPC - earnings per click - the amount received for a click on your ad (revenue / clicks).

CPC - cost per visit (cost / visits).

CPM - cost per mille (thousand visits).

CPA - cost per conversion.

RevShare - the cost model which is calculated as a percentage of a conversion revenue.

LP CTR - landing page click-through rate (clicks / visits * 100%).