Bing ads Integration


Step 1. Adding Bing ads as a Traffic Source in PeerClick

The first step is to add Bing ads as a Traffic Source in PeerClick. Go to the Traffic Sources Tab in your PeerClick account and click New. Since Bing ads is already included to the PeerClick Traffic Sources database, just choose it from the suggested pre-sets and click Add, then Save your New Traffic Source.


Step 2. Creating a campaign in PeerClick

Now that we have our Traffic Source in place, it is time to set up a new campaign. In PeerClick, go to the Campaigns tab and click New. Submit all the relevant details, such as your desired Campaign Name, Landing Page and the offer(s) associated with this campaign. Choose Bing ads as Traffic Source and click Save.

Your Campaign URL will be generated automatically. Copy the link to clipboard.


Before inserting the obtained URL to the source, it is important to ensure that all clicks and conversions will be tracked properly. You may remove the macros you don't wish to use. In order to do that with the help of PeerClick, you need to insert external_id macros into the Tracking URL. For Bing ads, the correct parameter is {msclkid}.
You may remove the macros you don't wish to use.

Here’s an example of a correct tracking link:{msclkid}

Step 4. Setting Up Conversion Tracking in Bing ads

Log into your Bing ads account, click the Campaigns tab. In the Campaign list, choose a campaign that contains ads that you want to track conversion for. On the Campaign selected page, click an ad group that that you want to track conversion for. On the Ad group selected page, click the Ads tab. Under Ad title, click the ad for which you want to enable tracking.

Click the pencil edit button in the upper right corner next to the ad name. To successfully set up a campaign, you need to input your offer’s Landing Page URL into the Final URL section.

Your modified tracking link needs to be added to the Tracking Template section.


Press the Test button once you’ve submitted all your data. If the set up is correct, you will receive a “Landing Page found” message. Click Save.

Well done!